Malta Rugby Championship.
Create a powerful new identity to unite all domestic rugby competitions and raise their profile in Malta.
- 01Client
- Malta Rugby Championship
- 02Sector
- Sports & National Competition
- 03Year
- 2025
- 04Services
- Branding
- Brand Guidelines
- Strategy

The brief.
The Malta Rugby Championship was created to bring all local rugby competitions under one structured and professional system. It required a modern identity that reflected both the progress of the sport and its ties to Maltese rugby heritage: a brand strong enough to carry the weight of national competition.
Without a unified brand presence and a clear competition hierarchy, the existing structure lacked the visual credibility and recognition needed to grow visibility and raise the profile of the league. A strong identity system was essential for establishing the MRC as a prestige platform for the sport in Malta.
What we did
- 01
Brand Identity System Creation
We built a complete brand identity around the values of strength, heritage, and future growth, designed to carry the championship forward.
- 02
Logo Mark Development
We created the Ram logo mark, inspired by the long-standing mascot of Maltese rugby and designed to be instantly recognisable at every level of the competition.
- 03
League Branding Structure
We developed a colour-coded identity system that gives each competition its own distinct look while maintaining consistency across the full championship.
Selected work from the project.




The impact.
1
Unified Championship Brand
All domestic competitions now sit under one consistent and recognisable identity built to last.
4
League Identity System
Distinct branding created for the Premiership, Knockout Cup, and Women's League while maintaining full cohesion.
Prestige
Visibility & Recognition
A stronger visual foundation designed to raise the league's recognition and professional presence at every level.
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