Sips Watersports.

Sips Watersports Malta partnered with Novum on a long-term retainer in 2025 to strengthen their digital presence through social media management and paid advertising. Over a full year, we built a consistent content strategy, increased brand visibility, and supported their growth through ongoing campaign optimisation.

As demand grew, a key operational challenge emerged: the entire booking process was being managed manually through calls, messages, WhatsApp and texts, creating inefficiencies and limiting scalability during peak periods. Novum developed a strategy to completely restructure the process, and in April 2026, together with Archipelago, we launched a new website with a custom booking system: customers select their activity, date and time, check availability and confirm their booking online.

What we did

1. 01

   Social Media Management

   We built and managed a consistent content strategy across Instagram and Facebook, increasing brand visibility and engagement throughout the full-year retainer.

2. 02

   Paid Advertising Strategy

   We managed paid campaigns and shifted the focus from engagement to driving traffic and bookings, directing audiences straight to the new booking platform. Together with our social media content, this generated over 2 million views across Facebook and Instagram.

3. 03

   Custom Website & Booking System

   Together with Archipelago, we launched a website built around the business, not just the brand: a custom booking system with live availability and online confirmation, plus a backend that gives the Sips team control over bookings, availability and reporting.